Also, Pardot automation allows everyone to collaborate by showing the information of a customer in one view. They can better plan their marketing journeys with the help of Einstein Recommendations in Slack. With Slack-First Marketing, marketing teams and agencies can better collaborate in a digital workspace. Better marketing campaigns with Slack-First Marketing If needed, multiple employees or even complete teams can collaborate on a high priority ticket to get it solved. Salesforce added an extended search to find the right expert fast. They can quickly detect what the ticket is about and connect the right expert to it to resolve the ticket quickly. With Slack-First Service, service teams can act faster when cases or tickets come in. Faster resolution of cases/tickets with Slack-First Service They can also set up alerts in Slack when there are updates on their accounts.
Salesforce slack update#
Salespeople can now access, update and share their Salesforce orders and customer data directly from Slack. With Slack-First Sales, sales teams can collaborate in real-time to close deals. Or, as we already stated in the title, the world of Salesforce revolves around Slack from now on.Ī summary of some of the integrations Salesforce has developed: Close deals faster with Slack-First Sales According to Salesforce, Slack is the key. One of the goals is to reduce the number of e-mails significantly, and communication must be better coordinated. Salesforce wants to change the way companies communicate, both internally with colleagues and externally with customers and partners, once and for all. The acquisition of Slack was completed recently, but Salesforce says it already started building integrations between Slack and Salesforce at the beginning of this year. Salesforce sets a good example with 16 integrations They can use their existing knowledge and tools from Lightning to build integrations for Slack. They don’t have to learn about the technology that Slack uses. Developers on the Salesforce Lightning Platform can now easily build integrations for Slack.
That adds an extra challenge, but Salesforce has tried to bring the platforms closer by extending Salesforce Lightning with a Slack module.
Slack uses its own technology to integrate. Salesforce’s integrations are therefore primarily driven by MuleSoft technology. Then there is also MuleSoft, a company acquired by Salesforce two years ago that specialises in building integrations. But now, Salesforce has two separate platforms that can integrate with third-party applications in their own way. The ability to integrate third-party applications with Salesforce makes their products a lot better. Building Slack integrations in Salesforce Lightningīuilding integrations is something that Salesforce also offers in its Salesforce Lightning platform. Slack administrators can also quickly build workflows and integrations with third-party applications on the Slack platform itself. Certainly, in comparison to Microsoft Teams, Slack is more of a lightweight application. Slack owes its popularity to its low threshold, speed and many integrations. You can look up contact details in a CRM system to share with colleagues. Thousands of integrations are already available, allowing you to add tasks to a project management solutions using commands in Slack, or post messages directly to social media from Slack. What makes Slack more unique than, for example, Microsoft Teams, is that Slack is already much further with integrating third-party applications into Slack. You can communicate via text, audio and video. Primarily you work together with colleagues, but you can also communicate and collaborate with business relations and customers. Slack is, just like Microsoft Teams, basically a communication and collaboration platform. What is Slack and what makes it unique?įor those who don’t know Slack yet, we will give a summary.
The company has built no less than 16 integrations between Salesforce products and Slack, all of which will be introduced during Dreamforce. Although Salesforce has immediately done everything in its power to make these two separate platforms work well together. Slack and Salesforce are now part of the same company. We had the opportunity to be updated on the wonders of Salesforce, which this year revolves entirely around Slack. The kick-off is tonight with the opening keynote. For Americans, there is a physical event, the rest of the world can enjoy virtually.